How to Protect Yourself from Negative SEO
Negative SEO has become a hot topic in the industry. While the vast majority of SEO experts reject it as unacceptable, others say there is a war online and that everything is allowed in love and war. As a result, you can find SEO experts who promise that they will help you get to the top on Google by employing negative SEO on your competitors.
Let’s face it. There are many people out there who don’t hesitate to use dirty tricks to succeed. And believe it or not, they sleep just fine. All that stuff about karma, everybody getting what they deserve and similar things are only old wife’s tales. Negative SEO is a real threat and it can cause a major damage.
It may be true that it is possible to recover but that can be a very painful and expensive process. As with most things, it’s a lot better to prevent than to cure. But is there anything you can do to protect yourself from negative SEO? Yes, it is possible to reduce the risk of becoming a victim of negative SEO but there are no sure ways to prevent it completely.
Why Playing By the Rules Does Pays Off Anyway
It would be great if there were a few simple steps to make a website immune to negative SEO attacks. Unfortunately, no such guidelines exist. This, however, doesn’t mean you are helpless and that all you can do is hope that you won’t become the target of your unethical competitors.
The best you can do to protect yourself from negative SEO is to play by the rules. That’s right. Do everything what Google tells you to do. Simply put, build a quality website according to Google’s guidelines and offer your website’s visitors a good value. Why? Because if they like your website, there is a great chance that they will leave a backlink to it on other websites of comparable or higher quality. And a backlink from an authority website gets you many points at Google and other major search engines. So, the more quality backlinks you have, the better. Now you probably wonder what that’s got to do with negative SEO? A lot, actually.
When you establish a good reputation, you don’t only win on rankings but authority too. And once your website is considered an authority by search engines, your vulnerability to the effects of an eventual negative SEO attack decreases dramatically. Why? Because there are so many quality baclinks to it that they neutralise the effect of the spammy ones almost completely. This is also one of the main reasons why we always recommend our clients to focus on quality SEO which meets all Google’s SEO guidelines. It doesn’t only help them improve their rankings but it also helps them reduce the risk of becoming victims of negative SEO at the same time. Seems that playing by the rules does pay off anyway.